"To repeat what others have said, requires education; to challenge it, requires brains." - MP Poole
 |
||
Web Sites
|
||
Syndication
|
||
|
Mark Zuckerburg answers Facebook fans
Friday, September 08, 2006
Here’s a passage that I particularly liked:
This is very true; if it weren’t for the News Feed, most of the people who joined these anti-News Feed groups wouldn’t have known they even existed in the first place! That being said, I remain convinced that turned out to be a fully exploited publicity stunt, even if it wasn’t planned so in the first place. My colleagues tell me that the media attention was not planned and that it would have been “too evil” for Facebook to willingly cause the uproar. My argument against this is that if they did realize they were causing uproar, they could have simply shut down the feature until they updated its features. But no; they chose to keep the feature up, exposing it to the media, CNN, Time, and others, because their attention suddenly went from 8 million to several million more users, some of which can’t even sign on to the Facebook. But advertisers or politicians who were looking for a new outlet to reach the Facebook customer niche are now aware of its very existence. I say good job Facebook. You quickly answered your users’ wrath (which makes you look good and responsive) AND you exposed yourself in a positive light to the media even though you jeopardized your competitive advantage - the ability to give users a fake sense of privacy.
All and all, I think the quick response time was a key element in turning this potential catastrophe into a successful publicity stunt.
|
||
Digg this
Share on FacebookSyndication
|
||
Categories
|
||
Search
|
||
Monthly Archives
|
||
Post a comment